Smell is the most powerful of our five senses. Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound. Research shows that if you trigger a response from two of your consumer’s five senses, such as scent and visuals, the consumer’s experience is enhanced and brand recall is multiplied.
With consumers demanding even more from brands, multi-sensory marketing represents a powerful opportunity to create long-lasting and profitable customer relationships. From increased footfall and purchase intentions to a higher number of return visits, multi-sensory marketing can elevate your brand beyond its current status. It can also enhance your employees’ work experience, leading to higher morale and productivity.
Create and enhance your customer experience with Premium Scenting today.